Google and its ambition in the field of artificial intelligence
Google, the technology giant, wants to position itself as an essential leader in the field of artificial intelligence (AI). For seven years, the company has carefully developed a strategy to demonstrate its AI skills. During his back-to-school conference, Rick Osterloh presented Google’s new product line and also discussed the company’s vision for the years to come.
The new Pixel 8 and Pixel 8 Pro smartphones, the Pixel Watch 2 connected watch and the Pixel Buds Pro headphones are ultimately just examples of this philosophy: a future built around generative artificial intelligence, accessible through these consumer products.
The race between Amazon and Google for generative AI
Google was inspired by Amazon’s communication to present its new offer. The company wants to integrate generative AI into every aspect of our daily lives. Seven years ago, when the first Pixel smartphone was launched, Google had already proposed a first approach to its ambition.
During the conference, each new feature or feature presented emphasized artificial intelligence. According to Rick Osterloh, if Google’s AI improves, then its products will also improve. Thus, the Google Tensor G3 processor should soon make it possible to optimize the performance of smartphones.
The Pixel 8 Pro and its powerful AI
With the Pixel 8 Pro model and its onboard artificial intelligence using different language models, Google expects 150 times faster query processing and more precise detection. This technology could reduce our reliance on cloud services and remote servers for certain operations.
- Intelligent photo editing: AI identifies flaws before you see them.
- Call screening: AI acts like a virtual secretary to identify and block unwanted calls.
- Voice assistant: AI will better understand your instructions, even in multiple languages simultaneously.
Rick Osterloh’s stated objective is to offer the best possible assistant in the world of smartphones: knowledgeable, engaging and able to have Alexa-like conversations. Google Assistant with Bard, coming soon, will follow this approach.
Personalized AI using your data
Google strives to continually improve its artificial intelligence systems, gradually adding more personalized and contextual features. The devices will be able to better understand the user in order to provide them with specific information.
However, this deep personalization requires an important compromise: providing the AI with your personal data and photos. Google emphasizes that, from a privacy perspective, everything should be handled on devices rather than in the cloud.
A risky bet for Google
Banking on artificial intelligence to conquer the consumer products market is a bold bet for Google. The success of this strategy will depend on their ability to convince consumers of the advantages offered by these technologies, while respecting their privacy.
In summary, if Google manages to revolutionize our daily lives thanks to the AI embedded in its smartphones and other connected products, it could establish itself as the undisputed leader in this very competitive market. To be continued.