Instagram: the best time to post content
Instagram is a very popular publishing platform where users share content with a public or private audience. In addition to being a marketing strategy tool for building a community, Instagram offers a virtual space to express yourself and give free rein to your creativity.
Post content during the week
Some Instagram users have the habit of posting content during the week, from Monday to Friday, without respecting a specific schedule. Do their publications have less visibility than those from the weekend? Apparently, the best time to manage your Instagram posts during the week is Wednesday!
This is explained by the fact that some workers do not work that day (in particular to look after children) and that the youngest are often present on Instagram when they are not at school. In summary, to stand out on Instagram, it is important to post content regularly, even during the week. It is by multiplying your publications that you will be able to have an impact on your audience and gain followers.
Weekend publications (Saturday & Sunday)
Instagram attendance rate is higher on Saturday and Sunday because people have more free time during the weekend. In fact, according to recent data, Instagram users spend more time on the platform on these days. Therefore, it is recommended to publish content on weekends if you want it to be visible to maximum subscribers or users. This is also the perfect time to announce new developments to your community. To gain notoriety and reach a wider audience on Instagram, diversify your publications by offering photos, videos, real stories and stories.
The best times to create engagement
On Instagram, there are special hours to encourage the engagement of your subscribers. According to the statistics of this social network, it is best to publish content very early in the morning (before 7 a.m.), between 11 a.m. and 1 p.m., or in the evening after the end of the working day (between 5 p.m. and 9 p.m. ). On the other hand, it is less judicious to publish between 9 a.m. and 11 a.m. as well as in the afternoon. We also recommend posting between 8 p.m. and 11 p.m. on Saturdays to benefit from maximum engagement.
Create publications in the evening for better visibility
To increase the engagement rate of your posts, it is important to generate user interest. To do this, there is nothing like distracting them outside of their professional activity, for example when they are on public transport or after dinner at home. According to the latest Instagram algorithm data, the evening slot, from 6 p.m. to 10 p.m., is the best time to impact your target audience. Now it’s up to you to defy the statistics!